Shroom Kitchen

The Brief

Shroom Kitchen is my side hustle. After leaving the big PR agencies of London, I travelled to many places but it was Argentina that inspired Shroom Kitchen. Launched as a new vegan pop-up on the south coast I needed brand identity, local hype, and prolonged audience engagement within a competitive local hospitality market.

Approach

I developed an integrated brand and communications strategy designed to:

• Define brand identity

• Generate launch visibility

• Build ongoing local awareness

• Drive engagement

Delivery

• Brand positioning and key messaging

• Launch-focused and drumbeat PR outreach

• Coverage across print and broadcast media

• Ongoing influencer engagement campaign

• Strategic collaborations with other local businesses

• Social media management @shroomkitchenuk

Impact

✔ Delivered strong launch visibility

✔ Built local brand recognition

✔ Maintained audience engagement

✔ Created sustained influencer advocacy

✔ Established Shroom Kitchen as a recognisable local brand with dedicated following