Second Wave

The Brief

Second Wave is an ambitious national initiative centred around a pioneering vessel built from recycled materials, scheduled to sail around the UK in 2027.

Ahead of launch, in 2026 Spawn PR is beyond thrilled to be collaborating with Second Wave to develop a communications strategy capable of building early awareness, generating national interest, and engaging local communities.

Approach

Spawn PR is appointed to develop and deliver a long-term communications and media relations strategy designed to:

• Build national visibility and awareness

• Drive local engagement at port stops around the UK

• Place Second Wave within sustainability and STEM conversations

• Create pre-launch momentum in 2026

Delivery

• Development of national media relations strategy

• Creation of a complementary local media campaign

• Narrative and messaging development

• Communications planning for key milestones

• Campaign roadmap for “one year to launch”

Impact (ongoing)