Conscious Cocktails Co.

The Brief

In Summer 2025 Conscious Cocktails Co. launched its ready-to-drink range into a highly competitive market where visibility, credibility, and differentiation were essential.

As a growing independent brand, the objective is to generate awareness, create desirability, and attract the attention of stockists and premium hamper companies - particularly around key calendar moments including Christmas and Valentine’s Day.

Approach

Spawn PR developed a targeted media relations strategy designed to:

• Build early brand recognition

• Position the drinks within the premium ethical space

• Secure coverage influencing both consumers and trade buyers

The campaign combined local visibility, national credibility, and influencer engagement to generate sustained momentum

Delivery

• Secured coverage in local news and regional media

• Achieved features in national consumer magazines

• Delivered local radio exposure

• Generated a steady stream of influencer placements

• Leveraged Christmas gift guides for seasonal relevance

Impact

✔ Raised brand awareness during a critical growth phase

✔ Positioned the drinks as premium and giftable

✔ Built credibility across multiple media channels

✔ Supported conversations with stockists and hamper companies

✔ Created sustained visibility beyond launch