Parity Trust

The Brief

Parity Trust is a client of marketing agency LCM who Lucy collaborates with to deliver a communications programme. As a retained client the ongoing objectives is to strengthen the profile of Parity Trust and reinforce its position as a trusted partner within the housing and financial wellbeing ecosystem.

Activity focuses on stakeholder engagement - ensuring referral networks and Local Authority partners clearly understand Parity Trust’s expertise and value.

Approach

Lucy developed a stakeholder-focused communications strategy designed to:

• Build awareness among referral partners

• Maintain engagement with Local Authority stakeholders

• Position Parity Trust as an authoritative sector voice

Delivery

• Engagement with referral groups and sector stakeholders

• Ongoing communications with Local Authority partners

• Collaboration with Local Authority communications teams

• Development of resident-facing social content

• Creation of a LinkedIn thought leadership series

• Event strategy and delivery of Parity Trust’s 25th anniversary event

Impact

✔ Strengthen visibility among key stakeholders

✔ Reinforce Local Authority relationships

✔ Position Parity Trust as a knowledgeable sector voice

✔ Maintain front-of-mind awareness

✔ Support reputation-building during a milestone year